Wondering if buying LinkedIn Connections could benefit your business? Check out our comprehensive guide to LinkedIn Connections and social sellers, covering the advantages and disadvantages of an investment in social proof.
Who Needs LinkedIn Connections?
Realistically, LinkedIn Connections don’t actually tell you a great deal about the company in question. Nevertheless, this isn’t the way Connections are perceived by the average LinkedIn user. Instead, it’s instinctively assumed that the more Connections you have on LinkedIn, the more credible you are. Irrespective of the line of business you’re in, popularity really is everything. By contrast, attempt to get by with no evidence of your talents/accomplishments, and you’re in for a rough ride.
In short, therefore, everyone needs LinkedIn Connections. To build a strong contingency of LinkedIn Connections is to clearly demonstrate your value and authority to others on the platform. Every connection established in LinkedIn further emphasises your value, your appeal and your accomplishments to date. If you lack Connections and other types of social proof, you’re far less likely to be taken seriously.
It’s important to remember that whatever it is you do, you’re not the only one doing it. There are literally hundreds of millions of businesses and professionals on LinkedIn right now – all looking to ensure it’s their name in the spotlight. There’s only so much room at the top, so you need to do whatever you can to outshine the competition. LinkedIn Connections influencing not only your credibility and authority but also your visibility on the platform.
If you want to make your voice heard and strengthen your message at the same time, you need all the high-quality LinkedIn Connections you can get.
Is It Safe to Buy LinkedIn Connections?
Of course, it’s worth bearing in mind that not all LinkedIn Connections are of the same quality standard. Far from it, in fact. What’s more, LinkedIn Connections represent the kind of social proof your target audience members may choose to look a little more deeply into than simple Likes, Shares and so on. It’s your job to ensure that what they find has the desired effect.
In the case of premium-quality Connections, you’re looking at real LinkedIn Connections from verified and active accounts worldwide. They look 100% real because, in the technical sense at least, they are real. Complete company/professional profiles, quality bios, Followers, profile pictures and so on – the kinds of Connections that work in favour of your image and status.
At the opposite end of the scale, spammy connection stand to do you nothing but harm. Some social sellers use automated tools to create thousands of completely empty and valueless accounts, simply to sell Connections and other ‘accolades’ at the lowest possible prices. The problem being that these kinds of Connections are easy to spot from a mile away and could land you in a world of trouble. If the Connections you buy aren’t credible, they’ve really no place on your company profile.
As such, the single most important consideration when buying LinkedIn Connections is that of the quality and reputation of the service provider. If they’ve been in business for years, worked with thousands of satisfied customers and back their services with guarantees, you’re probably in safe hands. If you’ve even the slightest doubt regarding their capabilities or quality, it simply isn’t worth taking the risk.
You’ll find a handful of examples of some best websites to buy linkedin connections, which to date have ticked all the right boxes in terms of quality and performance. The whole issue of safety comes entirely down to you and the choice you make when shopping for social proof.
Does Buying LinkedIn Connections Actually Work?
The short answer is yes, but it’s not quite as simple as just randomly buying Connections and expecting overnight fame and fortune. The simple fact of the matter being that buying social proof, in general, represents a marketing strategy like any other. And just as is the case with any other marketing strategy, it’s ultimately down to the quality of whatever it is you do to determine if and to what extent you succeed.
For example, if your company profile and the content you publish on LinkedIn are both substandard, all the social proof in the world isn’t going to make much difference. By contrast, if you have complete confidence in everything you do and whatever it is you have to offer, social proof really could transform your performance and prosperity. One of the most important things to remember about social proof is that in order to gain maximum value from the social proof you purchase, it needs to be combined with other types of social proof.
As far as LinkedIn is concerned, this means bringing things like Connections, Followers, Shares, Likes, Comments, Endorsements, Recommendations and so on into the mix. The more varied your arsenal of social proof, the more powerful it becomes. It’s never a good idea to place too much emphasis on one type of social proof, overlooking others in the process.
What to Look For in a Social Seller?
If you’ve decided to go ahead and buy LinkedIn Connections, nothing matters more than pinpointing the best possible social seller. On the plus side, doing so can be surprisingly simple. Even if you don’t know a great deal about social proof whatsoever, you need only check out the reviews and recommendations of those who’ve tried and tested their services previously.
Once again, the importance of exclusively buying authentic and verified Connections from real accounts worldwide cannot be overstated. It simply isn’t worth taking risks with the kinds of spammy Connections that could wreak havoc with your reputation and your company profile. Irrespective of how cheap they may be, fake Connections are more trouble than they’re worth.
Make a savvy decision, and the rest takes care of itself naturally. Ask as many questions as necessary to gain the reassurances and guarantees you need to buy LinkedIn Connections with complete peace of mind. Get it right, and you could be looking at the kind of performance boost you never dreamed possible.