With a global audience of more than 400 million active users, LinkedIn is the place to do business online. A unique social network for professionals, companies and job seekers alike, LinkedIn provides the perfect platform for people to come together to do business.
But just as is the case with all social networks, standing out from the crowd on LinkedIn isn’t easy. Particularly when you consider the kind of competition you’re up against, you need all the help you can get.
The Power of Social Signals
One of the best ways of building an edge on platforms like LinkedIn is to focus on social signals. One example of which being LinkedIn m – the number of people who’ve signed up to keep an eye on your LinkedIn activities. Followers are one of many metrics used by other LinkedIn users to gauge your popularity and prowess on the platform.
Quite simply, the more LinkedIn Followers you have, the more likely you are to be taken seriously. In a working example, let’s say you come across two very similar LinkedIn profiles. The difference being that while one has an audience of 50 Followers, the other has to date attracted more than 50,000 Followers. Immediately, you assume that the latter has more to offer.
Social signals like these really can make all the difference in the world. It’s simply a case of determining the best way to accumulate them.
So with this in mind, what follows is a brief overview of 10 effective ways to improve your LinkedIn follower-count in 2019:
1. Complete Your Profile
First and foremost, nothing matters more than ensuring your profile is complete. And not only complete but capable of painting a positive picture about whatever it is you do. Your profile delivers that all-important first impression, which could determine whether those who find you on LinkedIn choose to investigate any further. Unless your profile speaks volumes for you as a professional, you can’t expect to attract new Followers organically.
2. Provide Concise Information
Even if another LinkedIn user does take an interest in your profile, you can’t expect them to stick around and read your entire life-story. Instead, they expect short, concise and hard-hitting information about what you do, how you do it and why they should care. Keep things as short and sweet as possible, without leaving any key details out of the equation. Avoid filler and unnecessary information at all costs.
3. Choose An Eye-Catching Image
Appearances may not be everything, but can certainly make a difference on platforms like LinkedIn. Having a professional profile is great, but is of little value if the image (or images) you present are quite the opposite. Again, it’s a case of ensuring that all-important first impression is the right impression. Think carefully about what your profile image it says about you as a professional or a business, rather than choosing an image at random.
4. Buy LinkedIn Followers
One of the quickest and easy solutions is to simply buy LinkedIn Followers from a reputable service provider. Locate the best website to buy LinkedIn Followers on the web, place your order and sit back as the new Followers are added to your account. A significant increase to your follower-count could help encourage others to take you seriously and follow suit. The Followers you buy will most likely be inactive and will not interact with your profile, but could certainly enhance your image and credibility.
5. Engage With Other Users
If you want LinkedIn users to interact with your profile, you need to be willing to do the same in return. One of the best ways of attracting new Followers is to remain as active as possible at all times, engage with other users and nurture conversation. If you simply sit passively on the sidelines, it just isn’t going to happen.
6. Link To Your LinkedIn Profile
It’s important to ensure that each of your online assets (website, social media accounts, etc.) features a button or link to your LinkedIn profile. Rather than expecting people to find you and follow you simply by accident, it’s far more effective to show them the way. Take every opportunity to advertise your LinkedIn profile elsewhere.
7. Use Calls To Action
Likewise, the effectiveness of CTAs in the right places is not be underestimated. Roughly translated, it’s up to you to instruct your target audience to follow you on LinkedIn, rather than expecting them to do so off their own backs. Position ‘Follow Me’ or ‘Follow Us’ CTAs strategically across your online assets and the content you publish for a noticeable difference.
8. Publish Quality Content
Speaking of which, if you want more people to follow you on LinkedIn, you need to give them a reason to follow you. Something of value and relevance, which they cannot already access elsewhere. Ensure that the content you publish holds at least some kind of value for your target audience and is unique to you. Unless you distinguish yourself from your competitors, you’ll struggle to attract Followers.
9. Always Respond To Comments And Questions
The faster you respond to any comments and questions that come your way, the better. Once again, it’s all about engagement and making an effort to become part of the wider community. It’s important to view every comment and question as an opportunity to win-over another audience member and convert them into a follower. Interaction is also key to retaining the Followers you’ve already attracted.
10. Publish A Mixture Of Content
Last but not least, research has shown that those who publish (or link to) a rich variety of media on LinkedIn attract significantly more interest and Followers in general. If you intend to publish content on a regular basis, it’s best to steer clear of the block after block of unbroken text. Provide a mixture of content that’s eye-catching, engaging and of interest to your target audience.