Your profile picture is stunning, you’ve created a long list of impressive achievements, and you’re doing everything you can to present yourself as a credible professional in your field. Yet for some reason, you’re failing to attract the attention of anyone important.
If this rather unfortunate LinkedIn scenario sounds all-too-familiar, you’re far from in the minority. On the plus side, there could be a relatively simple solution. If you’ve yet to begin taking LinkedIn Endorsements seriously, you’ve been selling yourself short.
The reason being that the right Endorsements from the right people can transform an underperforming LinkedIn profile into the ultimate professional marketing tool.
How do You Get Endorsements on LinkedIn?
Figuring out how to get LinkedIn Endorsements is one thing, but it’s first useful to understand their value. Approximately seven years ago, LinkedIn rolled out a significant change by adding ‘Endorsements’ as a new feature. Far beyond simple Recommendations, Endorsements provide professionals and their contacts with the ability to verify their skills, knowledge, experience and general acumen.
In a typical working example, anyone on LinkedIn could claim to have the most extraordinary accountancy skills, coupled with extensive digital marketing experience and website coding expertise. Even if it’s a complete fabrication, you can make it up as you go along to sell yourself to others. With LinkedIn Endorsements, you have the opportunity to get these skills and selling-points verified by others.
So rather than staking claim to things that may not be true, you’re providing the world with concrete evidence that you can and will get the job done. A simple yet incredibly effective feature that transformed the face of LinkedIn like never before.
How to Ask for Endorsements on LinkedIn?
With millions of professionals and businesses all competing for the same attention, these are the kinds of ‘signals’ that can and do make all the difference. Which begs the obvious question – what can you do to get more LinkedIn Endorsements? If it’s simply a case of asking for them, who should you ask (and how should you ask them) to verify your skills and talents?
The truth is, there are dozens of potential avenues to explore. Some of which are easier and more accessible than others, but could all nonetheless help steer things in the right direction.
Examples of which include the following:
1. Ensure Your Profile is Pristine
It’s worth remembering that when someone endorses you, they put their own reputation on the line. If you were to endorse somebody on LinkedIn who was clearly an amateur or fraud, what would it say about you? For this reason, you need to ensure that your profile is pristine from top to bottom.
Take as much time as you need to create a profile that paints a picture of pure professionalism. If there’s so much as a letter out of place, you can’t expect credible and established professionals to the give it their backing. Once again, try to remember that it isn’t just your reputation on the line.
2. Ask Past Employers, Clients, Contacts, Etc.
Realistically, nobody’s going to endorse you if they don’t know you. Or more importantly, if they haven’t personally seen evidence of the skills and experience, you’re looking to verify. As a result, it simply makes sense to reach out to anyone in your network you’ve worked closely with at some time in the past.
Get in touch with past employers, clients, business partners, customers, teachers and so on – anyone who can genuinely verify your talents and capabilities. Unless you’re new to the employment market, there will probably be quite a few people you can approach. After which, it’s simply a case of asking them (nicely) to verify your skills accordingly.
3. Buy LinkedIn Endorsements
Perhaps the quickest and easiest way to set the wheels in motion is to buy LinkedIn Endorsements from a reputable seller. Doing so is as easy as finding the best website to buy LinkedIn Endorsements, placing your order and having them added to your profile accordingly. Controversial as it may be, buying LinkedIn Followers can make a huge difference and is a surprisingly common promotional strategy.
Nevertheless, it’s important to ensure that you exclusively by authentic LinkedIn Endorsements from active and verified accounts. The reason being that anything synthetic or spammy could have a negative effect on your reputation and credibility. Always establish the authenticity of the Endorsements you intend to buy, before placing your order.
4. Keep it Real
For obvious reasons, it’s never advisable to stake claim to talent and experience you simply don’t have. Try to get away with it all you like, but you’re pretty much guaranteed to be found out at a later. In addition, you can’t realistically expect anyone to endorse the skills and experience you’ve fabricated.
Even if your skills are relatively rudimentary, you need to be as honest as possible. A certain amount of embellishment is all part and parcel of the deal, but not to such an extent that it paints a wholly inaccurate picture of who you are and what you can do. Keep it real; keep it honest and keep working hard to enhance your capabilities.
5. Endorse Others
Last but not least, the business world as a whole has always been built on a ‘you scratch my back, I’ll scratch yours’ culture. On platforms like LinkedIn, everyone’s in it to improve their performance and their position within their niche.
Hence, if you can provide something that helps another business or professional achieve their objectives, they’ll probably do the same for you. Roughly translated, you may find it easier to attract and accumulate Endorsements if you offer to endorse their skills and claims.
It’s better to stick with those within your network who know what you’re all about, but swapping Endorsements is a surprisingly common tactic in general. There’s nothing to lose by asking, so you may as well give it a shot!